Targeted Advertising

In stark contrast to online advertising campaigns, advertisement in the urban space has lost attention. The emergence of hybrid urban spaces, however, allows for novel possibilities to bring back customers’ attention, interest and convenience.

To do so we have developed a public display using implicit and explicit interactions of the user to adjust a virtual mannequin: it resemble age, gender and size and follows the passer-by.  By using free-hand gestures the user can change the cloth which are selected due to a 3D scan of the person and thus are guaranteed to fit. A user study in a mall confirmed that this type of advertisement has a higher acceptance in comparison to personalized online advertisement.